This weekly blogging reflection is due as a threaded blog post below by Thursday, March 13 @ noon. No exceptions for late work, except with Dr. W's consent.
Read THE DRAGONFLY EFFECT, assigned chapters.
In a SINGLE blog post below for ALL chapters in the section (Foreword, Preface AND Introduction), provide for EACH chapter:
1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.
2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)
3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.
Game on,
Dr.
W
W
Foreword:
ReplyDelete1. This section is about Jennifer Aaker and Andy Smith writing this book “The Dragonfly Effect” and the simple road map if you want to accomplish anything in social media.
2. A) Marketers feel like they are required to have a Facebook strategy. When in fact, Facebook itself doesn’t really have a strategy.
B) Today everyone feels like social media tools are a solution to the problem they are facing. The magazine industry is saved/ going to be saved by iPad.
Preface:
1. This section is about the harness social technology to achieve a single, focused, concrete goal.
2. A) Over 175 million people long onto Facebook a day. Each second 600 tweets are being tweeted out to the public. These numbers are only growing.
B) Social technologies are changing the way people relate to one another. Media allows us to stay connected with old friends and make new friends, share our interests and an effective way to communicate.
Introduction:
1.This section is about why reading this book is worth your time and investment.
2. A) The Red Cross raised more than $40 million for Haiti relief through text message donations. We can also “retweet” interesting articles and this leads us to bring about change.
B) Understanding emotional contagion is important. First, you’re feeling of happiness can infect others. Emotional contagion ripples through social networks and positive contagion can help others. Second, emotion contagion is pivotal because it underscores the importance of cultivating social good.
Question: How would non-profits and other social groups do if they lost the power of media? What are different ways to get across to people besides media these days?
Foreword
ReplyDelete1) Jennifer and Andy are introduced as the authors and we are told why we should read this book
2)
-This is a guide/good book to read if you "want to accomplish something with social media." The book contains many success stories that can inspire.
-The book is based on thoughts, ideas and research and has received many great reviews from the students
Preface:
1) There is an importance of harnessing social technology in order to achieve a "single, focused, [and] concrete" goal.
2)
-Social networking has changed the ways that we communicate and interact on the internet. One example is that 600 tweets are posted onto twitter, every second. This gives us an idea of just how much people are utilizing the internet.
-The theory of underlying social change and the applications of social media wil help to show the reader how to harness social technology and use the power of the media successfully.
Introduction:
1) The purpose of the introduction is to give you a concrete idea of why the book is worth buying/reading.
2)
-The book will teach four important skills that are needed to be on your way to success: Focus, Grab Attention, Engage, and Take Action. Also help you learn how to get reach people in a way that will want them to move the message/goal forward.
-The book taps into studies on behavior and stories of individuals who harnessed the power of social media in order to make a difference. They give examples about the founders of eBar's World of Good and storytellers from Pixar. They ensure you that social media/technology can be used strategically and integratively.
Question:
The book states that you don't really need money or power to create social change. What are examples of companies or people who have used very little resources that have been greatly successful?
Foreword
ReplyDelete1. It introduces the authors Jennifer and Andy, and gives a glimpse at what the book is about.
2.a. The Dragonfly Effect is a guide if you want to accomplish social good through social media channels. “A simple road map to follow if you want to accomplish something with social media.”
b. People feel as though they must have a social media strategy, such as Facebook. It appears to be the solution to the problems that they are facing (in terms of business, personal, etc.)
Preface
1. This book will give you the knowledge to harness social technology to reach a goal.
2.a. Social networking has changed the way that we communicate and interact. There are 600 tweets per second via twitter with a continually growing participation.
b. Why not use that power of interaction for good? Rather than focusing on tweeting what you ate for breakfast. This book will layout how to channel social technology and use its power in a positive manner.
Introduction
1. Gives you a glimpse at why the book is worth reading and investing in.
2.a. The Dragonfly Effect focuses on four wings, Focus, Grab Attention, Engage, and Take Action. These are four important skills that are essential for success.
b. The book discusses human behavior and studies between giving to others and does money really bring happiness? Through research they have found that we get happiness for helping/ giving to others.
Question: Do non profits have a different course of action regarding social media in comparison to a corporation?
Foreword
ReplyDeleteThesis: This section focuses on the vast possibilities social media has to offer mixed with the uncertainty of the general public on how to use the available tools.
1A: Nonprofit directors are told to use social media to engage volunteers, but often times they aren't sure the best way to reach their target audience. Social media can be confusing if there isn't a clear direction because it can quickly become overwhelming.
1B: Jennifer Aaker is a professor at Stanford and is the co-author of The Dragonfly Effect. Her goal is for the reader to learn how to accomplish a specific task with the power of social media.
Preface
Thesis: Use the power of social media to achieve a specific, measurable and realistic goal.
2A: If social media is used correctly it can lead to social changes. If the power of numbers (meaning many people take action) corresponds with a specific movement, the results could be astronomical.
2B: The Power of Social Technology (PoST) can allow people to connect with old friends, share common interests and begin the communication process for various movements and initiatives.
Introduction
Thesis: This section focuses on why this book is worth reading and what it will provide to the reader in the long run.
3A: The big four- Focus, Grab Attention, Engage and Take Action- provide the framework for a successful social media campaign. The use of these tactics will make an idea come to life and grab the attention of the given audience.
3B: This book is for those inspired and self-motivated individuals who wants to take a step in the right direction to accomplish social good. The tools provided in this book will help jump-start an organization into 2014 by learning the in's and out's of the social media world.
Question: Will this book actually allow me to "make a difference" in a future job with the tools I will learn?
Foreword: "The Dragonfly Effect" will help us master social media.
ReplyDelete1. Today, everyone feels that social media tools are a solution to the problems that we are facing. However, no one knows how to master social media.
2. This book is written by Jennifer Aaker and her husband and is based on a class that has won rave reviews from Stanford students. From the stories told within this book and how they are all connected, we will learn how to master social media.
Preface: The goal of this book is simple: to help you harness social technology to achieve a single, focused, concrete goal.
1. Small actions create big change. This book will help us harness the power of social media for social good, by blending the theory underlying social change and the applications of social media.
2. This is the playbook to inspire others to join your social movement, mobilize political change, or simply satisfy an individual need.
Introduction: How do we leverage the power of the new social media to do something that really matters?
1. Dragonflies are the only insects able to propel themselves in any direction, meaning that small actions can create big movements. We must generate participation, networking, growth, and ripple effects, to form a movement that people feel they are a part of.
2. The happiest people are those who have stopped chasing happiness and instead search for meaningfulness, the kind that enriches their lives, provides purpose, and creates impact. "The Dragonfly Effect" is our road map to doing something purposeful, thoughtful, and well designed.
Forward—
ReplyDelete1. If you want to complete something with social media, just read this book and you’ll be good to go
2.A. This book is based on the research and work of Jennifer Aaker, who is a Stanford professor. Her students give her incredible reviews so the book will certainly be filled with good information.
B. The book is filled with inspiring stories, such as a group of friends that helped save a friend from leukemia by easily finding a bone marrow donor when the chances were considered incredibly slim.
Preface—
1. This book will help you move the cause you care about from awareness to action.
2. A. Each day 175 million log onto Facebook, and each minute twenty hours of videos are uploaded to YouTube. And these numbers are growing exponentially.
B. The limits are endless if we could use all these avenues for social change. What kind of difference could be made? How many people could get involved?
Introduction—
1. The Dragonfly Effect refers to the idea that even something small can create massive amounts of change.
2.A. This book illustrates how synchronized ideas have been used effectively to create rapid transformations—and unveils the secrets of those steps so you can as well.
B. This book is for anyone that is motivated to act on, propel, and accomplish social good. It does not matter if you are an entrepreneur, or a volunteer.
Question—Is Aaker Smith still a professor at Stanford? And what exactly does her class cover, similar to our PCOMM class?
Foreward: This section provides background information on Jennifer Aaker and Andy Smith and what the book is about.
ReplyDelete1. This book is for people who wish to accomplish something with social media. It uses stories and examples to back up their ideas.
2. Many businesses and companies face as “problem” and they see that the “solution” is a social media strategy. This may be Facebook, or other social media outlets.
Preface: This section discusses how to use social technology to achieve a goal that is focused and concrete.
1. Social media has drastically changed how people interact with one another. The use of outlets including Twitter and Facebook has increased and appears to keep growing.
2. Social media is so powerful that it has the ability to cause social changes and behaviors. It relies on the power of numbers (users) to connect with a cause.
Introduction: This section discusses why the book is worth reading and what you will learn from it.
1. There are four skills that are necessary for success: focus, grab attention, engage and take action.
2. This book is directed at people who are trying to take the next step towards a social good. It teaches you about social media and the best ways to use it.
Question: I understand that it’s easy to gain a following on social media for a social cause, but what are ways to go the extra mile and push that limit? Those to me, are the organizations that will be most successful because they’ll stand out from the rest.
Foreword
ReplyDeleteThesis: This section introduces the authors, Jennifer Aaker who is a professor at Stanford and her husband Andy Smith.
1. Jennifer's class has received rave reviews from Stanford MBAs who have taken her class, and this book is based upon research and experience.
2. The goal of Jennifer and Andy's book is to provide a road map to actually accomplishing something on social media.
Preface
Thesis: Social media technologies are transforming the way we communicate and if harnessed correctly, can be used to drive major social change.
1. Social technology can be used to spur the rapid spread of ideas which in turn, incites action.
2. Social technologies have already changed the way people and corporations relate to one another.
Introduction: Why Reading This Book is Worth the Investment
Thesis: Beyond mastering the basics of social media, this book shows you how to use it to affect actual behavior change.
1. By developing "contagious energy," or compelling people to care about what you care about; "...You generate participation, networking, growth, and ripple effects- forces hat combine to form a movement that people feel they are a part of." (page xiv)
2. Ripple effects can go far beyond their original small actions to produce larger positive widespread results.
Question: Do all effective social media campaigns have some characteristics in common?
Foreword
ReplyDelete1. This section of the book gives a background of the authors while also discussing how people in the professional world often struggle with grasping social media.
2A.This book aims to provide readers with tools to use social media effectively through a process known as the Dragonfly Effect.
2B. The book provides successful and inspiring stories that encourage the reader to enact social good.
Preface
1. The preface defines the goal of this book which is designed to harness the power of social marketing.
2A. There is a brief description of the Dragonfly Effect, which coalesces the focal points of our distinct careers, research and insights on consumer psychology and happiness with practical approaches necessary to capture desired effects.
2B. Social technologies have changed how humans interact with each other, make new friends while connecting with old ones, share interests with a broad network of people, and communicate efficiently.
Introduction
1. This section gives the reader the basic idea of what The Dragonfly Effect is while also discussing what a ripple effect is and how one small event can create a lasting effect.
2A. One section that grabs the attention of the reader is when the author talks about how money does not equate to happiness, but rather meaningfulness is probably the strongest aspect of someone's happiness.
2B. Eudemonia, or fundamental happiness, is the result of an active life by intrinsic meaning, self sacrifice, and self improvement.
Question: Is their a link between the benefits of social technologies and personal happiness?
Foreword
ReplyDeleteThesis: People often try to solve problems using technological fixes, yet few know how to productively use social media.
1a: We are in a time when people still haven’t figured out what to do with this new technology. This book offers a way to accomplish something with social media.
1b: From saving the life of a friend with Leukemia, to a nightclub promoter who aided in brining clean water to people, there are already people who have been able to harness the power of social media. Through anecdotal evidence, this book reveals a common framework for effectively using social media.
Preface
Thesis: This book will teach you to achieve a specific goal through the use of social media
1a: Social networking has revolutionized the way we communicate. The question is how to use this new form of communication for social good.
1b: The replicable framework put forth by the authors was created by combining two different disciplines. The first of these is psychological research on consumer happiness, which is used in conjunction with “the practical approaches necessary to capture these effects” (xi).
Introduction
Thesis: The Dragonfly Effect allows people to create a movement in the search to reach their goals, and achieve these goals in a way that goes far beyond their resources.
1a: In pursuing social change by using the Dragonfly Effect, the reader may also become a happier person, and this is important because happiness is contagious. This can be done by shifting ones focus from a search for profit to a search for meaningfulness.
1b: Things don’t have to be given for free in order to do good. There are many examples of businesses that make a profit, while creating greater social good. The Dragonfly Effect can merge nonprofit and for-profit initiatives.
Question: What is viral marketing and how is it different from the other kinds of marketing we have looked at? Can viral marketing be used as a part of a social marketing campaign?
Foreword:
ReplyDeleteThesis -The forward provided an overview of what the book is about and some background on the authors.
2A.) This book will help master some skills when working with social media by using a roadmap.
2B) The book was authored by Jennifer Aaker as a result of research they conducted with a class at Stanford.
Preface:
Thesis- The goal of the book is to show how social technology can be used to achieve a concrete goal.
2A. This book will teach important skills that will help achieve success such as; Focus, Grab Attention, Engage, Take Action
2B. The social network technologies, through the power of their great numbers are constantly changing the way we communicate.
Introduction:
Thesis- The introduction provides us with an overview on why the book should be read and the social technology benefits to all of us.
2A The book is for anyone that is motivated to accomplish social good.
2B. The book will look at human behavior and look at how money bring or does not bring happiness rather than giving to others.
Question: Is there a group of companies where social technology would not benefit?
Foreword
ReplyDelete1. Social media is a concept that is hard to master and there are many people who can’t master it.
2. A) People who struggle grasp for a technological fix. Everyone today feels that social media tools are the solution to the problems they are facing.
B) Jennifer Aaker wrote this book with her husband, Andy. They provide a road map to follow if you want to accomplish something with social media.
Preface
1.The goal of this book is to use social technology in a beneficial way to help with achieving a goal.
2.A) The mission in the next few pages is to show how to harness the power of social media for social good, by blending the theory underlying social change and the applications of social media.
B) This approach is the Dragonfly Effect which coalesces the focal points of our distinct careers (research and insights on consumer psychology and happiness) with the practical approaches necessary to capture these effects.
Introduction
1.What people might think makes them happy may actually not, instead meaningfulness outshines happiness.
2.A) Emotional contagion is when emotions you feel infect others. These feelings can become more strongly mobilized. People who are happy significantly boost the chances that their friends will become happy.
B)People frequently create inaccurate forecasts of what will make them happy because they mistakenly associate happiness with short and shallow rewards. It turns out that “money can’t buy happiness”
Question: What about negative thoughts? I’m sure they can be contagious just like positive ones.
Foreword
ReplyDeleteThe foreword emphasizes the pressure in today’s world of mastering social media, and sets the stage for ways to do so.
F1. Jennifer and Andy Aaaker made the book to help those that are looking for better ways to manipulate technology and the media.
F2. The Dragonfly Effect will also have stories of social media successes. Examples used were friends saving a their friend with leukemia, and a fashion business started by two students. The book will show what all these success stories had in common.
Preface
The preface digs deeper into the main goal of the book, to help achieve a goal using the right kinds of social technology.
P1. Social media and networks are constantly changing making them difficult to keep up with. The way that we communicate with one another is thus being shifted.
P2. We now have the ability to communicate with a variety of people in our lives, old and new, from all over the world. We create larger networks and can communicate more efficiently than ever.
Question: What areas of social networking are more powerful and/or dying out?
Introduction
The introduction discusses the importance and investment in this book for a variety of people.
I1. Four important skills are needed for true success in social networking. Focus, grab attention, engage, and take action. You must learn how to use social networking not just to grab attention, but to inspire a change or a movement towards a specific goal.
I2. The book will look at a variety of individuals who used the skills emphasized in this book to make a difference. Research has shown that we find great happiness in giving to others.
Foreword
ReplyDeleteThesis: The pressure to master social media can be relieved by reading The Dragonfly Effect by Jennifer and Andy Anaker to learn how to accomplish something with social media.
Support 1: Within the book, there will be many inspiring, personal stories. The book will show a simple framework that highlights what the stories have in common.
Support 2: The Dragonfly Effect points the way to achieving something with social media. The foreword promises that the book will provide a simple road map to follow.
Preface
Thesis: The goal of The Dragonfly Effect is to utilize social media to achieve a specific goal.
Support 1: People are clamoring for ways to use social media for social good. There is a reliable framework that will help them to meet their goals.
Support 2: This book will help you move your cause from awareness to action.
Introduction
Thesis: The Dragonfly Effect is all about using social media to accomplish something that really matters.
Support 1: It is based on the dragonfly which requires all four of its wings to work together to propel itself into any direction with tremendous speed and force. This is how people should think about using social media.
Support 2: The ripple effect is used in economics to show how people’s spending increases the spending of others. In sociology, the ripple effect shows how social interactions indirectly affect situations.
Question: Can the dragonfly model be used corporately in addition to social good?
Foreword:
ReplyDelete1.) With the "tremendous pressure" today to really master every aspect of social media, Jennifer and Andy Anaker provide a road map to follow if you want to really accomplish something with social media.
1a.) From two students who created a fashion business to a group of friends who tried to save their friend from leukemia, this book is filled with real life, inspiring stories.
1b.) Throughout the book, there is a simple framework that highlights what all these inspiring and successful stories have in common.
Preface:
2.) Small actions create big change and The Dragonfly Effect is a playbook for moving a cause from awareness to action.
2a.) By blending the theory of social change with the applications of social media, it is possible to use the power of social media for social good.
2b.) The Dragonfly Effect, through research conducted at the Stanford Graduate School of Business, describes a replicable framework that will allow anyone who is willing to execute their goals effectively, to achieve meaningful change.
3.) Small actions can create big movements, and anyone can make a positive impact disproportionate to their resources.
3a.) A dragon fly requires all four of its wings to work together constantly in order to move. Like a dragonfly's four wings, the Anaker's developed four key skills-Focus, Grab Attention, Engage, and Take Action.
Question: Will Jennifer and Andy Anaker only be providing examples of success stories from previous Stanford graduates?
3b.) Meaningfulness, not happiness was stressed. No matter how old someone is now, it is fairly certain that they will at some point be looking for meaningfulness-which is where social good comes into play.
ReplyDeleteForeward
ReplyDeleteA colleague of author, Chip Heath, introduces the writers and states the purpose of the book.
1.) Heath notes that marketers and other professional know that they ought to use social media, but tend not to maximize the potential of media.
2.) Explaining the general structure of the book, Heath references the stories used to illustrate the principles of the Dragonfly.
Preface
The Preface explains the intention of the book ,“to help you harness social technology to achieve a single, focused, concrete goal.”
1.) The technique involves combining an understanding of social change while using social media.
2.) The authors recently adapted their work into a class called the Power of Social Technology, where students used the framework of the Dragonfly Effect in an effort to “achieve meaningful change.”
Introduction
The authors explain what the book has to offer in terms of the return on investment. They also explain the ideology behind the dragonfly being used as a metaphor.
1.) The metaphor refers to the dragonfly’s ability to use its four wings to travel in any direction instantaneously. This concept provides the framework for the theory.
2.) The four elements applied to these “wings” are “Focus, Grab Attention, Engage, and Take Action.”
How do you create a strict separation from happiness to meaningfulness? They seem extremely interconnected.
Forward:
ReplyDelete1.This section of the book focuses on how, in the world today, there is a lot of pressure to be a master of social media. This book will provide the reader with ways to go about doing that.
2.a. This book is filled with inspiring stories, on of which involves the coming together of a group of friends to save the life of one of their friends who had leukemia.
2.b. Another story from this book is the story of a former nightclub promoter who, through his riveting stories, was able to bring clean water to eight thousand people.
Preface:
1. The Goal of this book is to help people to harness social technology so that they can use this knowledge to achieve a goal.
2.a. The Dragonfly Effect coalesces the ideas of what really makes people apply and the ideas of what people think makes them happy, with the practical approaches that are used to capture these effects.
2b. Social technologies allow us to connect with old friend, make new friends, and communicate efficiently to a large network of people.
Introduction:
1. This section of the book focus on how we need to use the power of new social media to do something that really matters.
2.a. The dragonfly effect shows the ability of people to make a positive impact disproportionate to their resources through the pursuit of their goals.
2b. Using the same technologies that we use to aimlessly connect with our friends, we could come together and mobilize to bring about positive social change.
Question: How effective could the use of twitter and Facebook be in a campaign that targets people that don't have as much access to social media?
Forward
ReplyDelete1. The forward briefly describes what to expect in the book while noting the history of looking toward technology for the
answers to our problems.
2. A. The book was written by Jennifer and Andy, who are married. Jennifer is a professor at Stanford.
B. Examples are given of social causes involving social media that the book later goes into detail on. One of which
is a group of friends finding a bone marrow transplant for their friend.
Preface
1. Social media is an invaluable tool that can be used to achieve a concrete goal.
2. A. The author taught a class in this at Stanford University, which conformed that people have a desire to use social
media for good.
B. This book should act as a “playbook” for moving forward with whatever social goal you which to achieve.
Introduction
1. This book can help you to create a movement, and become a happier person.
2. A. Studies show that the happiest people are those who pursue meaningfulness instead of money. People can still make money and be happy though, by “aligning the work they love with a profit-oriented business model.”
B. The ripple effect explains how information can be spread rapidly from community to community resulting from “small actions that have a positive significant impact.”
Question-
How obsolete will the information from this book become as soon as the next branch of social media and technology comes out?
Foreword
ReplyDeleteThis chapter introduces that you can use this book in order to accomplish your goal in social media.
-In today world, everyone feels that social media is the solution to the problems that they are facing. The Dragonfly Effects provides you a road map to accomplish your own goal by using social media.
-This book tells us inspiring stories of people who were success in accomplishing something. Moreover, it also tells us the simple framework that these stories have in commons.
Preface
This part introduces that The Dragonfly Effect will tell us the way to create small actions can create big changes.
-Social networking has changed the way we collaborate and communicate online. We can use this fact to bring social change and impact on the world, on individuals or corporations. By blending theory and application mentioned in this book, we can achieve the power of using social media for social goods.
- By doing research in different perspectives, the author found out that there is a replicable framework that allows people to achieve meaningful changes regardless what they do. If you would like to inspire others to join your social movements, mobilize political change, or simply satisfy an individual need, reading this book may help move you from “awareness” to “action”.
Introduction
This chapter introduces the reasons that we should read The Dragonfly Effects.
- Happy person is the person who seeks for “meaningfulness” .By seeking for meaningfulness in life, we can cause “ripple effects”, which are referred as small actions that can create big change. “Emotional contagion” means that people who are happy will increase the chances that people who are relates with them to be happy. Moreover, research found out that spending money on others will make us happier than spending money on oneself,.
- Dragonfly Effects applies the concept of design thinking. Design thinking is the methodological approach to repeat prototyping and hypothesis testing to understand the needs of the users.
Questions
How can we know that the things we associate with “meaningfulness” to ourselves is meaningful to other people?
Forward:
ReplyDelete1. Chip Heath writes about why he likes this book and why he thinks we should too.
2. A) Heath is a colleague of Aaker’s and says the book is filled with aspiring stories.
B) He argues that if you want to accomplish something with social media, start here.
Preface:
1. The preface focuses on the goal of the book, which is to help you harness social technology to achieve a single, focused, concrete goal.
2. A) The approach the authors use is called the Dragonfly Effect and it combines the research and insights on consumer psychology and happiness with the practical approaches necessary to capture these effects.
B) The authors wish to use technology to engage and inspire people to participate in global movements for change.
Introduction:
1. The introduction goes into detail about why reading this book is worth the investment.
2. A) One of the reasons to read this book is to become a happier person. The authors say that happiness is more about meaningfulness and finding it in order to enrich our lives.
B) The authors explain their ripple effect idea through the example of Gap’s Give and Get program in which they offer 30% off merchandise and 5% will go to a charity of the person’s choice (limited choices). The ripple effect essentially means that small actions can lead to big changes.
Question: If money and happiness are not as closely tied as we think, how do nonprofit/ for-profit companies work?
Forward
ReplyDeleteThesis: Although many feel pressured to master the use of social media in order find solutions to the problems they are facing, few know how—The Dragonfly Effect gives those people a direction.
1a. Jennifer Aaker is a professor at Stanford University. She has conducted research and taught classes on ways in which to effectively use social media. Her and her husband provide a simple path to follow in order to accomplish something with social media.
1b. The book itself is filled with inspiring stories of those who used social media to make a difference. Providing an easy to follow framework that points out what the stories have in common.
Preface
Thesis: The Dragonfly Effect will help you use social technology as a vehicle for social change.
1a. Over the past decade social networking technologies have completely changed the way people communicate and come together online. The fast paced rate and high user percentage of individuals on social networking sites has opened up new possibilities for raising awareness as well as getting people involved.
1b. Social media can help move a cause from awareness to action. The now instantaneous nature of the way people relate to each other has made it more and more possible to make an impact.
Introduction
Thesis: The Dragonfly Effect shows us that people can make big actions through small movements in order to reach their goals without tremendous access to many resources.
1a. The ripple effect shows that information can be “disseminated and passed from community to community to broaden its impact.” The ripple effect is a result of small actions that have positive and lasting change on others.
1b. No matter your profession and your income bracket you have the power to cause significant social change. Volunteers and fortune 500 CEO’s alike can all use the power of social media combined with energy and focus to accomplish their goals.
Question: Which social media platforms are most successful in creating action for a cause other than just clicking a "like" button?
Forward: Aaker and Andy are the authors of the book which is about social media.
ReplyDelete1. In this day many people are still trying to figure out how to use social media. This book will provide a “simple road map” to follow.
2. They will use many different anecdotes and stories about success with social media.
Preface: The goal of the book is to reach a single, focused, concrete goal
1. The amount of Facebook users, as well as other social media users, are continuing to grow exponentially. It is changing the way people communicate and make friends
2. The main question that will be answered is how to use social media for good.
Introduction: There are many different reasons why one should read the book.
1. The “ripple effect” is defined which means small actions amounting to big change. We can use social media to create this effect.
2. The metaphor of the dragonfly is explained. The four wings of the dragonfly represent the different directions which are focus, grab attention, engage and take action.
Question: Is social technology always going to be good? Could it be bad under certain circumstances?
Foreword
ReplyDelete1. The forward discusses how many new social media or technological advances have occurred over time and those uneducated may have or maybe missing out on them due to lack of knowledge.
2a. Companies are told they need social media and should have strategies on running them such as Facebook.
2b. This book is a confusing domain just like technology is to many people today.
Preface
1. The preface discussed the overall goal of the book and the avenues available for social technological change.
2a. The way we communicate on line has changed drastically in the past 10 years, social networking is the new way.
2b. The decision to join or not join Facebook or Twitter has been huge decision over recent years. Social technologies are changing the way people relate and connect to each other.
Introduction
1. The introduction discussed why one should read this book and how it can make positive change with small actions.
2a. Social media and technology when someone is fully engaged can have extreme power and could make positive and influential change.
2b. Reading this book could make you a happier person. It is thinking things not necessarily doing them that makes us happy.
Question:
What can be done to ensure that those who think social media is a big waste of time see the potential benefits of it and how would this make them believe in it?
1. This section introduces us to the author and coauther and the topic of the book—how to be successful with social media.
ReplyDeletea. There are many stories within the book that can help you realize what can be accomplished with social media.
b. Social media is great for non profit directors because it is a way to reach their audience without spending a lot of money.
2. Social media can be used to acheice specific, measurable, and practical goals.
a. This book is a tool used to help you reach your audience and motivate them to create a change through social media.
b. Social media is growing exponentially. It is based on the power of numbers, and these numbers are growing every day. More and more people join facebook, share thoughts, upload videos, ect every single day.
3. This section is the introduction which explains why you should continue reading and that you will gain power by reading it.
a. If you use The Dragonfly Effect to use social media, you could become a happier person because social media is more about conducting a change rather than motivating people to purchase. Money does not equal happiness.
b. This book is about creating a behavior change for social good. It is not a tool to help you “get rich fast.” It is about having meaning behind your actions, and benefiting from the happiness achieved by doing so
4. Question: which platforms does the reader think are most powerful now? What about 10 years from now?
Foreword
ReplyDelete1. This book will help you achieve things you want to achieve using social media.
2A. The author wrote the book with her husband and another coauthor. This book is based on a class that has received a lot of acclaim at Stanford.
2B. This book will show the similarities in framework of different success stories ranging from raising money for leukemia to starting a fashion business targeted at men.
Preface
1. This book will teach you how to use social technology as a means to accomplishing a specific, concrete goal.
2A. There are replicable ways to optimize reach and effectiveness using social media to achieve a social good.
2B. This book will serve as a playbook for using social media for a variety of purposes ranging from personal to professional.
Introduction
1. The Dragonfly Effect blends four elements – focus, grab attention, engage, and take action – to effectively reach and inspire the target audience to action.
2A. Creating an “emotional contagion” is key to effective social media use. Things that people think make them happy (like money) don’t actually make them happy. Humans seek meaningfulness in order to be happy.
2B. Design thinking focuses on getting you closer to your audience and center your product on the people who will actually use it. This again will help to focus your message, grab your audience’s attention, engage the audience, and get your audience to take action.
Question:
What are some of the ways to really engage your audience on an emotional level?
Foreword - Social Media is a strategy that is quickly growing in popularity, but is one that can be quite difficult to master.
ReplyDeleteA. The book will provide a sort of "road map" to follow in order to accomplish a goal using social media.
B. The book is also filled with stories of groups who have used social media to successfully make a difference.
Preface - Small actions can create big change.
A. The goal of the book is to help readers use social technology to accomplish a single and focused goal.
B. The number of users communicating through social networks is growing exponentially each day.
Introduction - One of the biggest challenges is using the power/strength of social media and social networking sites to actually effect a change.
A. The "Dragonfly Effect" is the efficiency of people who learn that they can make a positive impact through the passionate pursuit of their goals.
B. It is important to realize the distinction between happiness and meaningfulness. Searching for happiness often leaves us let down, but meaningfulness enriches our lives, provides purpose, and creates impact.
QUESTION: So far the book only shines positive light on social media and social networking techniques. Can they ever be a negative to a campaign?
Foreword
ReplyDelete1. This section gives information about the authors and also introduces some basic concepts that will be covered in the book.
2.a. This book is based on a course taught at Stanford University and it is also written based on extensive research.
b. This book will serve as a guide for people who want to change how they view social media and move towards using social media to accomplish something.
Preface
1. This section introduces the concept of the Dragonfly effect and it introduces us to how social media can be used in a more meaningful way.
2.a The authors were able to put this book together by collaborating and leaning about social media from each other.
b. This book will provide us with the tools to be able to take action and make change possible.
Introduction
1. This section goes more into depth about the dragonfly effect and the reason this book will be beneficial in all of our lives.
2. a. The four elements that will be discussed throughout the chapters or wings are focus, grab attention, engage, and take action.”
b. The ripple effect is what happens when one person takes an action and that is followed by a reaction, in social media the ripple effect can be used to create change and spread change quickly and efficiently.
Question: It is hard to make people feel emotional and take action about a particular issue, what would be a good way to get more people interested?
Foreword:
ReplyDelete1. This section introduces us to the authors and a few basic concepts that the book will discuss.
2. a- Extensive research has been put in to this book and it is based off of a course taught at Stanford University.
B- The book incorporates 1st hand accounts of success in using social media to drive social change.
Preface
1. This section debriefs you to the notion that you will be using social media to its upmost potential.
2 A- In the past ten years, social media has changed in major ways, allowing us to use it in a whole new way.
B- The Authors learned from each other as well as others while working to create this book.
Introduction:
1. A more in depth look at the content of this book and how it applies to our lives.
2 A- The four wings of the dragon fly break down in to the four chapters and elements to be discussed: Focus, Grab Attention, Engage, Take Action.
B- This book will stress the importance of having meaning behind your actions. The skills are not intended to manipulate people for personal benefit.
How do you grab your audience emotionally without an adverse affect.
Forward
ReplyDelete1. This section explains that this book is a roadmap on how to use social media to accomplish your goals.
2. A) There are many inspiring, true stories about successful usage of social media included.
B) Jennifer one of the authors of the novel is a respected professor at Stanford who teaches a class on this subject matter.
Preface:
1. The preface explains that the goal of this book is to show the reader how to harness the power of social media for social good.
2. A) Social media has created a whole new way to motivate action.
B) The mixed perspectives of the two authors allows for a holistic perspective on the topic of how to best use social media.
Introduction
1. This section explains the meaning of the title and stresses the importance of human emotion in building a strong movement.
2. A) For profit and non-profit worlds are successfully merging because people feel a strong emotional connection with the ideology of the business/organization.
B) Emotional contagion is when the audience feels the same emotion that the promoter feels, this can work wonders for building a movement.
What is the best way to get from the initial recognition of a movement and the long-lasting support from an audience?
Good musings as we kick off this book, P-Comm posse...
ReplyDeleteWe'll have a chance to consider in class.
Dr. W
FOREWARD
ReplyDelete(1) There is currently a rising desire to become a master of social media, and throughout this book, there are descriptions of the ways to go about this.
1- The Butterfly Effect is about finding the skills needed to master social media; it is based on a class who won rave reviews from students of Stanford University.
2- Social media tools are a simple way to address current issues, yet no one can fully grasp the expertise that goes into this understanding of social media.
PREFACE
(1) Social media can be used on a daily basis to accomplish a focused yet concrete goal.
1- Social media is an extremely powerful tool that can cause a change in social behavior, and it focuses on trying to connect users through a common cause.
2- Additionally, it has changed how people interact with one another through the use of outlet sources (which have increased over time) and appear to keep growing.
INTRODUCTION
(1) Through social media, we see that any small action can create a large movement, and anyone nowadays has the ability to influence the market regardless of their resources.
1- Through the use of social media, “emotional cognition” stimulates happiness in an individual (even if that item realistically does not make them satisfied), yet as humans, we seek this meaningfulness to become happy.
2- Similar to a dragonfly's four wings, these four key skills (Focus, Grab Attention, Engage, and Take Action) all come together to make the team come together as a whole to help move forward.
Question: When going about social media, which of the four key skills mentioned in the Dragonfly Effect are most vital?
Preface
ReplyDeleteThe preface gives us some background information about the authors and an idea about what the book will be about.
The Authors of this book are Jennifer Aaker and her husband, Andy Smith.
The book’s intension is to help common people learn to be tech savvy in the media world, teaching them what they can be doing to gain more attention, support, and profit.
Introduction
This book will describe how to appropriately use social media to achieve your specific goals.
Social media has become an extremely powerful communication tool, with 175 million people logging into Facebook every day and 600 tweets being posted every second.
Social media is changing how we communicate and we can harness this technology to use it for positive change, this book will explain the channels of this new communication.
Introduction
This book is worth reading if you are interested in marketing, and how it will benefit the reader in years to come.
Focus, Grab Attention, Engage and Take Action, are all a part of the framework of a good social media campaign. Applying these factors to a campaign will engage the audience for the success for the project.
Design thinking is a methodological approach to repeat prototyping and hypothesis testing in order to understand your uses and their needs/wants/ and behavior.
Question
Will social media grow too big and become a negative force in our lives? How can we keep our communication positive while allowing certain freedoms?
Foreword
ReplyDelete1. The focus of the book is learning how to correctly use social media to achieve the end result you’re looking for.
2. A: As stated in the book it is based off of a class taught at Stanford by Jennifer Aaker. It is based on research ideas and thought.
B: Living in the society that we live in there is tremendous pressure to use social media, but not everyone uses it correctly. For example it is hard for a marketing team to have a strategy to market their company on Facebook when Facebook itself doesn’t have their own marketing strategy.
Preface
1. Overall the main goal of the book is to help better our social media tools and knowledge of use to achieve our purposes.
2. A: Social media is constantly growing and evolving. Every day over 175 million people log onto Facebook. On top of that every second more than 600 tweets are distributed onto the web.
B: Through the use of social technologies, we have increased our ability to connect with people from all over. We can chat, share ideas and grow businesses all from the use of these social media platforms. There is no end to what they allow us to do.
Introduction
1. The title of this book is The Dragonfly Effect, because it is “the elegance and efficacy of people who, through the passionate pursuit of their goals, discover that they can make a positive impact disproportionate to their resources”.
2. A: We all participate in some amount of social media, so when reflecting back on our own usage what makes us stop and pay attention? What draws us in and makes us interested? It is these questions that help marketers gage success.
B: Emotion plays a huge role in determining what we pay attention to. Emotional contagion is where emotions that you are feeling infect others.
Question: Since everything that is posted online can be seen by virtually anyone, where is it socially no longer accepted to post information that can negatively impact a viewer’s emotion?
Foreward
ReplyDelete1. The forward gives a nice little into to the book and tells us that it is legit.
2. "today everyone feels that social media tools are a solution to the problems they are facing."
"People who face serious problems have a long history of grasping for a technological fix."
Preface:
1. The Preface states the goal of the book, which is to educate the user on how to use social media to change behavior.
2. "the goal of this book is simple: to help you harness social technology to achieve a single, focused, concrete goal"
"what kind of impact could we have on an individual, a corporation, or the world?"
Intro:
1. The intro is letting us know that it would behove us to read this book and why.
2. "yet few have addressed one of our strongest motivations: how to leverage the power of the new social media to do something that really matters."
"small actions can create big movements."
Question: how do we swift through all of the junk to find the things that are really important?
whoops thought I'd sent this but no I've had this safari tab open for like a week now:
ReplyDeleteForeward:
Trad who what where why when of the book to follow, shaking hands and gaining trust that these are the people YOU want to take you facefirst into the New Digital Century
A: Content is adapted from classes taught at Stanford, so comes with a blue ribbon already
B: Clarifies that it's not just new webspeak jargon; the book will use real life examples to elucidate the points being made
Preface:
Social media is something that can achieve results when used in the purpose of a clear, specific, concrete goal.
A: Social media has become a tool that is extraordinarily powerful compared to old media not just in terms of reaching people, but also changing them
B: Social media is something that has been and will continue to be in a constant state of change, development and growth- it's implicit that you can't sit back and let the traffic go for too long
Introduction
Lenny uses exactly the right word- Jennifer and Andy would have it that it would certainly behoove us to read this thing if one wants to be on top of the game when it comes to marketing in the new bright world of social media.
A: The four wings of the book are described as elements that enable the most beneficial action (very zen): focus, grab attention, engage, and take action, and when employed in concert towards a goal will reap the most powerful results.
B: For both profit and non- businesses, forging emotional connections while working through these 'wings' is of equal importance.
Q??: How can you use emotion in a way that doesn't simplify a complex issue to the point of being reductive, or worse, adverse to the original mission?
Foreword
ReplyDelete1. Dragonfly Effect points the way to master in social media.
2. A) Today everyone feels like social media tools are a solution to the problem they are facing.
B) This book is filled with inspiring stories about great accomplishments with social m
Preface
1. This book as a goal of helping people harness social technology to achieve a single, focused, concrete goal.
2. A) the Dragonfly Effect coalesces the focal points of distinct careers---research and insights on consumer psychology and happiness ( what really makes people happy as opposed to what we think makes them happy) ---with the practical approaches necessary to capture these effects.
B) Social technologies have revolutionized the way we communicate and collaborate online. These same technologies can fundamentally shift how we engage with and inspire all these networked people and empower people to participate in global movement for change.
Introduction
1. How reading this book will help you leverage the power of new social media to do something that really matters.
2. A) By reading this book you might become a happier person. Research on happiness, in and of itself, is a bogus conceit (p xiv)
B) Before delving deeper into the blending of for- profit and nonprofit goals, the relationship between happiness and money merits special attention.
Question: Understanding that media is a very powerful way to get across to people, what is are other emerging ways that have been proven to be affective so far?
Foreward:
ReplyDelete1. Authors, Jennifer and Andy, are given introductions, and why “The Dragonfly Effect” will help users master social media is explained.
2. Jennifer Aaker is a Stanford professor and is who did the research that this book is based on. Jennifer Aaker and her husband wrote this book together, and it is based on a class that has won great reviews from Standford students. This book is for people who wish to accomplish something with social media, and it uses stories and examples to back up concepts.
Preface:
1. Social media is powerful, and if used correctly, it can influence major social change; especially in concrete ways.
2. Social media and networks are constantly changing, which makes them difficult to keep up with. The ways we communicate with one another are therefore also being shifted. Social techniques allow us to connect with old friends, make new friends, and communicate efficiently with a large network of people.
Introduction:
1. Reading this book is worth the investment because it will show how people can make positive, impactful changes, with small actions.
2. The use of social media and technology when someone is fully engaged can have a huge power and could make positive and influential changes. There are differences between happiness and meaningfulness. Searching for happiness often leaves us let down, but meaningfulness enriches our lives, provides purpose, and creates impact.
Question: What are the most influential ways to use social media? Historically, what are some examples?
Forward:
ReplyDelete1. It explains briefly that the book will attempt to help you master social media.
2. Jennifer Aaker wrote the book with her husband and the book is actually a result of a successful class she has taught.
Preface:
1. The goal is "to help you harness social technology to achieve a single focused, concrete goal."
2. We use social media to communicate but we can also use it to make an impact and create change for good.
Introduction:
1. "Small actions can create big movements" this is relevant to the dragonfly insect because they are the only ones who can propel itself in any direction.
2. Simply sending a Facebook request etc. is not enough to actually induce action and create change. It takes much more in order to make a difference and it takes a unique strategy and understanding to be effective.
Q: Is it possible for social media to be seen as a negative force over time?