Working in your PCOMM/SOCIAL MARKETING RESEARCH teams, research and prepare at your TEAM BLOG a formal oral presentation in which your team designs a specific SOCIAL MEDIA/MARKETING CAMPAIGN on behalf of a Vermont-based organization that could benefit from your expertise.
NOTE: A list of Vermont-based organizations will soon be provided for you.
Be sure to address the following campaign ingredients in your presentation:
1. Communications Assets Mapping: Conduct an interview with a representative from your Vermont-based organization to get organization’s “story,” and then conduct a comprehensive assessment of ALL communications channels for this organization: traditional (phone/post), web site, social media, market/public visibility, other creative channels.
2. Goal: What are the stated goals of your SOCIAL MARKETING CAMPAIGN? What behavior(s) is/are your SOCIAL MARKETING CAMPAIGN focused on changing?
3. The 8 “Ps” of your SOCIAL MARKETING CAMPAIGN: Product, Price, Place, Promotion, Publics, Partnership, Policy, and Purse Strings.
4. Evaluation: How will you evaluate the successfulness of your SOCIAL MARKETING CAMPAIGN in meeting its goals? Changing behavior?
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