This weekly blogging reflection is due as a threaded blog post below by Thursday, March 27 @ noon. No exceptions for late work, except with Dr. W's consent.
Read THE DRAGONFLY EFFECT, assigned chapters.
In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:
1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.
2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)
3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.
Game on,
Dr. W
Wing 1:
ReplyDelete1. Wing 1 is about the importance of setting a single focused goal to provide direction, motivation, and operational guidance.
2. A) A focused goal comprises several elements which are broken down into 5 design principles “HATCH”. They stand for humanistic, actionable, testable, clarity, and happiness.
B) A macro level goal is long term that identifies the problem which carries belief and feeling. When using a macro goal people should consider the brand behind the project and what types of connections the team is seeking to create. Another goal is a tactical micro goal which is a short term goal that is small, actionable, and measurable. People should consider when using tactical micro goal is defining specific audience segments and creating a dialogue with end users.
Question: What is the most important principle and if you use four out of the five on your campaign will it fail?
Wing 1: Focus
ReplyDeleteThesis: The chapter illustrates the importance of creating a single, focused goal that utilizes the following design principles: humanistic, actionable, testable, clarity, and happiness.
Point 1: Identifying your goal begins with focusing on the needs of your audience through research and connections with that targeted group. Next, a single long-term goal needs to be identified (macro goal), in addition to several short-term process goals (micro goals). By focusing on smaller, short-term goals you are able to reduce a complex problem to something more manageable that will give you a clear sense of progress. Another important method for measuring progress is making sure your goals are testable; combining goal setting with feedback, and other quantifiable data.
Point 2: It is important to have milestones and benchmarks along away, which have been shown to work as positive reinforcement and sustain momentum. These should be laid out in a clear way, and should be worked at one at a time, as focusing on too many goals can hinder success. Finally, it is extremely important to identify a goal that is personally meaningful, as these are the goals that will excite people, while promoting dedication and motivation.
Wing 1: Focus
ReplyDeleteThesis: This chapter focuses on using the HATCH model to provide a specific and attainable single goal.
A: The Montana Meth Project achieved a humanistic goal by using images of teens that were on meth and showing them to other kids around their age, usually early teens, to show the effects of the drug. Focusing on micro goals which are essentially achievable baby steps in the process of accomplishing a larger macro goal, is the key to setting an actionable goal.
B: Testable goals allow for the progress of the goal to be tracked, which will often yield the strengths and weaknesses of the goal. This will also help set deadlines to allow for changes to the goal if deemed necessary. Finally, when setting a goal make sure its clearly defined so that it becomes easier to measure. Goals should be personal and make you happy because striving to achieve a goal will be much easier if it means something to you.
Question: How does the HATCH model approach differ from large corporations to local businesses? Is there an example of the HATCH model being used from start to finish?
ReplyDelete1. Wing 1 focuses on the HATCH design principle, Humanistic, Actionable, Testable, Clarity, and Happiness with attention to focusing on smaller micro goals than one large goal and also a goal that is not too challenging and also not too easy.
A. The Montana Meth project was a great example of using HATCH, they thought deeply about how to cultivate a human centered approach by asking them what makes them tick? What is the person like, what keeps them up at night, what do you want him or her to do and how might they resist, to create their marketing campaign to lower meth use in Montana.
B. The HATCH approach can be translated to any kind of marketing approach whether selling a product or an idea but is important to be able to test how well the approach is going. Having mini milestones and achievements are what keeps an idea growing and reinforces involvement.
Question: Obama's social media campaign hired facebook's own co-founder to help, could this campaign have been so successful without an insider working for them?
Wing 1
ReplyDelete1.) This Wing focus on creating a focused goal through the use of the HATCH model.
1a.) The HATCH model has 5 components. Humanistic, where you should focus on understanding your audience. Actionable, where you should use micro-goals to achieve long-term macro goals. Testable, where you should identity metrics on how to test your progress before you launch into action. Clarity, it is stressed to keep your goal clear to increase the odds of success. Make it easy and clear for the audience to initiate in your program. Lastly, happiness, which is where you should ensure that your goals are meaningful to your audience.
1b.) Testable goals are crucial when launching a campaign that is centered around an audience taking action. Setting deadlines, creating tactical measurements of success, and of failures, will help to ensure that your campaign is making progress overall.
Question: I believe that the most important aspect of the HATCH model is the "testable" component. Is there a component that is most important? Least important?
Wing 1 is about setting a solid and focused goal in order to make it attainable.
ReplyDelete1. HATCH model stands for Humanistic, Actionable, Testable, Clarity, and Happiness.
2. Happiness to me is the most interesting and most important design principle because if you are not passionate about the goal then it becomes extremely hard to attain. If the goal is just to increase sales or maximize profit, it is rarely very motivating. If people really care about the goal they are much more willing to work longer and harder towards achieving it.
Q: Was the acronym HATCH created just because it sounds catchy? could there be other principles added?
1. Wing 1 is about the importance of setting a single-focused goal.
ReplyDelete1a. The HATCH model represents humanistic, actionable, testable, clarity, and happiness. This section also examines micro and macro goals, and how setting micro goals is more beneficial in the long run. Achieving greater smaller goals leads to more positive reinforcement, which sustains momentum.
1b. This section used an example of a meth campaign to show the success of using the HATCH model. They were able to find in their research that the target audience they needed to reach was to high, so they shifted their campaign to reach out to younger teens and ended up lowering the teen meth use rate by 63 percent.
Question: What are some examples of the HATCH model being applied to larger macro goals?
Wing 1: Focus
ReplyDelete1. The topic of this section is discussing the importance of setting a single focused goal that provides direction, motivation and operational guidance.
2. A. Overall there are five design principles to think focuses. The first is humanistic, second; actionable, third; testable, fourth; clarity and fifth happiness. When put together these design principles from HATCH
B. There are also three tips for Facebook presence. They include virality, video and insight. Virality is the ability to have something spread wide quickly, video is the visual aspect that lures viewers in and insight is the result of information gathered from the target audience.
Question: Does the HATCH principles apply to all different types of businesses?
1. We are schooled on how to use the HATCH model to encourage the selected behavior.
ReplyDelete2.
"striking the right balance between visionary and realistic goals is key to maintaing focus."
"Combining goal setting and feedback is more effective than goal setting alone."
Q: Could the HATCH method work just for advertising a product?
Wing 1: This chapter is all about focusing on a single goal that provides direction, motivation and operational guidance.
ReplyDelete1. “HATCH” consists of the five main design principles of a focused goal: humanistic, actionable, testable, clarity and happiness. Each principle works individually, but must be done together to create a concrete focused goal.
2. While developing goals, you want one macro level goal and many micro goals. The macro goal is the ultimate goal that you wish to achieve, but it’s important to have many micro goals to make it achievable and realistic. Each micro goal is a milestone and has the ability to take steps and relieve stress.
Question: The HATCH model seems to be very effective and the book states that you need all five to be effective, but what happens if you miss one? Does that mean the campaign will instantly fail or do the other elements have the ability to make up for it?
Wing 1: Focus
ReplyDeleteThesis: The Internet is a big place with lots of information to drown in, so staying focused on a single goal is crucial to success on social media.
1. A focused goal should rely on the acronym HATCH: Humanistic, Actionable, Testable, Clarity, and Happiness.
2. Setting many small goals instead of one overarching large goal is proven much more effective in the long run. For example, instead of encouraging people to be more healthy (very broad), suggest they run for 30 minutes a day (specific, doable).
Question: It seems to me that not all goals are testable. Is there a way around this? Or should you ultimately revise your goal so that it is testable?
WING1
ReplyDelete(1) The HATCH (humanistic, actionable, testable, clarity and happiness) principle focuses on smaller or “micro” goals rather than one main goal.
1- It is key to create a long term goal that you want to acheive, but having short-term goals are just as vitally important to your success. Through breaking down a long-term goal into smaller ones, it is easier to ensure that all steps are taken and can help you be more efficient.
2- When you are creating an advertisement, it is important to know your target audience because not everything can be directed toward them in the same manner. It is typically necessary to address the different audiences specifically to grasp their attention, even if it could be about the same topic.
Question: Are smaller goals easier to achieve in every case scenario, or can larger, long-term goals be more efficient sometimes?
Thesis: The chapter demonstrated the importance of setting a single FOCUSED goal to provide direction, motivation, and operational guidance comprising several design principles known as HATCH.
ReplyDelete1) The mnemonic HATCH has a meaning of five principles; Humanistic, Actionable, Testable, Clarity and Happiness.
2) In order to successfully focus your campaign all five principles must be understood in your advertising and marketing plan or your campaign will risk failure.
Question: Is one or more of the HATCH Principles for Focus more or less important?
Wing 1- Focus
ReplyDeleteThe chapter breaks down how important it is to focus your efforts with a simple mnemonic HATCH; that is Humanistic, Actionable, Testable, Clarity and Happiness.
1.)The first principle is one of the most interesting in my opinion. The author explains how keeping your message focused primarily on the consumer and their needs and desires.
2.) Questions to ask in order to prioritize the human would be “What is she like? What keeps her up at night? What do you want her to do? How might she resist?”
How do the results of the Obama reelection compare to the number shown in 2008? How did the republican nominee attempt to levy the power of social media?
Wing 1: Focus
ReplyDelete1. When starting a media campaign, it is important that you focus on you main task and break up your campaign into accomplishable macro and micro goals.
2A. The HATCH acronym stands for Humanistic, Actionable, Testable, Clarity, and Happiness. It is important to keep all of these aspects in mind to make sure you are focused on the goals of your media campaign.
2B. Although sometimes overlooked, happiness in your campaign plays one of the more vital roles in making sure you are successful. If you are not happy with your goals, or campaign people will be less willing to buy into your social marketing techniques.
Question: If the use of social media had such a huge impact in Obama's campaign, then why was John McCain not able to harness its power as successfully as Obama?
Thesis: It is important to create a goal to provide direction, motivation, and operational guidance that focuses on the HATCH principles: humanistic, actionable, testable, clarity, and happiness.
ReplyDelete1. The HATCH principles focus on smaller, “micro” goals, instead of one main goal. Although you may have a long-term goal to achieve, it is important to have short-term goals that are all vital to your success in reaching the larger goal. When breaking down a long term goal into smaller ones, it is easier to make sure that all the steps to reach the larger goal are taken, and it can help you reach your larger goal quicker or more effectively.
2. Focusing on too many goals can hinder success. It is important to have milestones and benchmarks that can be noted along the way to reaching a larger goal. This can show your progress, prove as positive reinforcement, and keep motivating you to sustain momentum.
What are examples of some goals that should not be broken down into smaller ones? Are there any examples?
Thesis: A single, focused goal is necessary for great success in a social campaign.
ReplyDeleteSupport 1: A focused goal needs several elements. It must be humanistic, actionable, testable, clear, and result in happiness (HATCH).
Support 2: “Highly specific goals promote better performance than general, do-your-best goals.” People with too many general goals end up being less productive than people with fewer, specific goals.
Question: The book says to show your personality and be yourself, but be careful what you say and do online. How do you find the line between being yourself and turning people away?
Chapter 1: Focus
ReplyDeleteThesis: A single focused goal with five principles HATCH (Humanity, Actionable, Testable, Clarity, Happiness) is important to motivate people in a successful campaign.
Support 1: You need a human-centered approach by understanding and connecting with your audiences as you are in a personal relationship.(p.25) Thinking about shared experience, shared values and shared goals will help you have a more successful campaign.
Support 2: There are two kinds of goal: "macro goal" and "tactical micro goal". The first one is a long term goal that setting the problems and give you belief and feeling in yourself to solve the problem.The second one is a short term goal that small, actionable and measurable.
Question: Can I make mistake in identifying my big goal or change my big goal?
Wing 1
ReplyDelete1. This chapter discusses the importance of a focused goal and its components.
2.a. A focused goal is constructed by five elements represented by the HATCH model. These elements are: humanistic, actionable, testable, clarity, and happiness.
b. Macro (long-term) goals and tactical micro (short-term) goals are important, and should be established within the design elements. Macro goals identify the problem that you intend to solve. Tactical micro goals are short, actionable, and are capable of being measured along the way. Short term goals serve as a benchmark to measure effectiveness and sustain momentum.
Question: Are all of the elements in the HATCH model equally weighted? Or does the importance of each element depend on the goal?
Wing 1: Focus
ReplyDeleteThesis: A social marketing campaign must have a clear, concise goal (providing direction, motivation and operational guidance) in order to be successful.
•“Striking the right balance between visionary and realistic goals is key to maintaining focus” (26).
•"A key design criterion is clarity. Indeed, a clear goal may have multiple dimensions, but pursuing multiple goals is counter productive, as it causes people to lose focus" (30).
Question: Couldn’t allowing people to express their opinions about a campaign or politician over social media backfire? What measures, if any, are taken to make sure that that the positive messages outweigh the negative?
WING 1 : FOCUS - It is important to set a single, focused goal when planning social networking campaigns in order to provide direction, motivation, and guidance.
ReplyDelete1. The second design principle, Actionable, can be explained through Macro and Tactical Micro goals. A Macro Goal is a long term goal that identifies the problem. It should define the brand of the project, and the connections that you are attempting to create. A Tactical Micro Goal, on the other hand, is a short term, actionable and measurable goal.
2. The five design principles to focus can be remembered by the acronym HATCH (Humanistic, Actionable, Testable, Clarity, Happiness).
QUESTION: With the Happiness Principle, the book says that your goal needs to be personally meaningful. Say you are working for a business where your job is social media, and you are not necessarily personally thrilled about the current campaign. How do you use the Happiness Principle?
Wing 1: Focus
ReplyDeleteA focused campaign should adhere to five design principles, with the acronym HATCH.
1. The five principles are Humanistic, Actionable, Testable, Clarity, and Happiness. Humanistic means that you focus on understanding your audience first and foremost.
2. Actionable means that you focus on micro goals to help achieve a macro goal. If you only focus on macro goals, it is easy to become overwhelmed and give up when there is a large gap between where you currently are and where you want to be.
Question-
As it seems that social networking and communication has become completely different in the last 10 years, will any of this still be applicable in another 10?
1. Wing 1 demonstrates how to utilize principles, known as HATCH, to achieve a focused goal in order to provide direction, motivation, and operational guidance.
ReplyDelete2.A. Although all the principles are important, I found the humanistic approach especially relevant to products we see today. Design thinking is a key part of this approach, and it’s more than just building a product that looks good, but rather taking into consideration what your consumer wants, and actually trying to get them the best product—not something that looks flashy. As Steve Jobs put, “design is not how things look; it’s how things work”.
B. Great advice for life in general, opposed to just a social marketing campaign, is to focus on small micro goals, and not just macro ones. By doing so, you are better able to mark progress, as well as stay sane and reduce stress. There is a fine line between visionary and realistic goals, and it’s important to find a balance. Making a goal out of reach, or just analyzing what you want the end goal to be, can deter the process of achieving it—it’s better to imagine the process of attaining that goal.
Question—Could McCain have made a more competitive race in the 2008 election if his social media team was on par with Obama’s? Or at a certain point does it really just boil down to your platform, and not how you’re able to market it to the Nation?
Wing 1: Focus
ReplyDelete1. This chapter discusses how to go about setting a single focused goal in order to carry out a successful social networking campaign.
2. a. There are five design principles that can be used to develop focused goals and they are humanistic, actionable, testable, clarity and happiness.
b. It is important that the goal you are trying to reach makes the audience and the individual happy. People are more likely to get involved and to offer their services when they know the purpose behind and the personal meaning of the campaign.
Question: Is it difficult to incorporate all of the HATCH principles into a focused goal? I guess it depends on the type of campaign but is there one principle that is the most crucial?
Wing 1:
ReplyDelete1. Wing one is about setting a single focused goal to direction, motivation and guidance
a. The five “hatch” design principles are humanistic, actionable, testable, clarity and happiness
b. They used the Montana Meth project as an example of the “hatch” design. It was about what they could do to reduce the amount of meth use in Montana using a marketing campaign
Question: Are all the components of the hatch principle equally as important?
Wing 1
ReplyDelete1) The chapter uses research and case studies and demonstrates how the two work together in order to reach a focused goal using the five design principles (HATCH)
2)
-The five design principles to stay focused are humanistic, actionable, testable, clarity, and happiness. These principles urge us to "use short term tactical micro goals to achieve long term macro goals"(p.32) and to keep the goal clear so that chances of success are increased.
-A few lessons from Obamas campaign were outlined. Obama used the key terms hope, change, and action in order to present a message and vision that was focused. He was also able to build relationships by listening, being authentic and asking questions.
Questions: What would be some examples of times when a person tried to be personal online and failed or revealed something controversial?
Wing 1: Focus
ReplyDelete1. Setting a single focused goal provides direction, motivation, and operational guidance.
2A. In order to create a focused goal, five design principles must be utilized: humanistic, actionable, testable, clarity, and happiness.
2B.The Obama campaign really embodies all five design principles. The campaign created energy of involvement, of participation, and a sense of purpose in its supporters.
Question:
- Is being eccentric of having a fun topic the key to going viral and having a lot of success online? It really seemed like a big part of Obama's campaign was him and his personal characteristics rather than the way his staff used social media.
1. This section of the book focuses on the importance of creating a focused goal.
ReplyDelete2.a. This section looks at the HATCH model. The aspects of this are humanistic, actionable, testable, clarity, and Happiness.
2b. Broken down it looks at the Humanistic aspect of understanding your audience. The actionable use of shorter micro and long term macro goals, Testable metrics that will help you track your progress, Clarity in terms of keeping your goals clear, and the happiness of your audience in reaching the goal.
Question: How effective is this particular method and is it relatable to issues that we are dealing with today.
Wing 1
ReplyDelete1. This chapter highlights the importance of focusing your goal in order guide the success of it.
2. A)The "HATCH" model stresses the importance of five main concepts when designing goals which are humanistic, actionable, testable, clear, and happiness.
B) The Montana Meth Project was extremely successful at being humanistic because the individuals who watched it could relate to the human emotions expressed in the adds.
Question: If you can't manage to incorporate all five of of the HATCH principals, which ones should you make sure to cover to best ensure success?
Wing 1
ReplyDelete1. Wing 1 uses the HATCH Model to help you set or create a focused goal.
2a. Ensuring the goals you are setting when creating a campaign are reachable and testable is extremely important. Being able to test your goals will give your campaign a better idea if you are achieving the goal you intended.
2b. Humanistic, Actionable, Testable, Clarity, and Happiness is what HATCH stands for.
Question: Do you think the HATCH method could be easily replaced with similar words that make up a different acronym. How are people keeping the HATCH method of interest to use time and time again.
Wing 1
ReplyDelete1.Setting a focused goal is broken down into five design elements: Humanistic, Actionable, Testable, Clarity, and Happiness.
2.A) The design principle Humanistic assumes an ability to predict and navigate all potential outcomes. This sounds realistic, but in truth, you cannot control the outcomes. You can only guess what will happen in the future.
B) You need all five HATCH components to focus your campaign. If one or more is missing or deficient, your task will be that much harder.
3. If the actionable principle is saying that imagining a goal (studying hard for an exam) is more effective than the outcome (getting an A) then isn’t it contradicting the clarity principle in which a highly specific goal (getting an A) promotes better performance?
This chapter discusses the importance of setting a single focused goal to provide direction, motivation and the “HATCH”, design principles for operational guidance.
ReplyDeleteHATCH stands for Humanistic, Actionable, Testable, Clarity, and Happiness. These are important to make sure you remain focused on the goals of your media campaign.
Actionable is a way to achieve a macro goal by focusing on micro goals. Focusing only one macro goals can be overwhelming and cause people to easily give up.
Do the components of HATCH equally important? If not, which should be prioritized?
WING 1
ReplyDelete1. This 'wing' stresses the importance of developing a clear, laserlike goal, using real world examples and case studies to illustrate this point.
2. The HATCH (humanistic, actionable, testable, clarity, happiness) model is a way of breaking down a goal and developing a focus, comprising five 'design principles' that contribute to a wholly realised goal.
2B. It's important to create a goal that's within reach, but not too easy; unrealistic goals dampen hope, but simplistic ones are not satisfying.
Q: How does one react to changing goals?
Wing One
ReplyDeleteThesis: A single laser like focus on a goal can provide direction, motivation, and operational guidance to social media campaigns through the use of the HATCH model.
1a. The HATCH method is used to streamline focus. With five design principles—Humanistic, Actionable, Testable, Clarity and Happiness—you will be able to create a successful campaign when all of the components are present and work together.
1b. Obama harnessed the power of social media in his 2008 electoral campaign. His campaign demonstrated the use of the HATCH model in action. He presented a crystal clear message and vision and presented the desired population with a clear call to action.
Question: Obama’s campaign was laregely successful because he was able to mobilize young voters—the one that would be primarily be on social media. How do we reach those who do not have access to social media or are not taking part in social media?
1. Wing one is all about setting your goal in order to stay focused, driven, and on track.
ReplyDelete2. A- Make sure your goals are reasonable. IF you set a goal that you cannot achieve this will decrease morale and you will overall but unsuccessful. Don't bite off more than you can chew.
B- Ensure you are covering all the parts of "HATCH" (Humanistic, actionable, testable, clarity, and happiness). Checking in with these criteria will help to make sure you effectively reach your goal without missing any steps.
Can you set multiple goals?
1. This chapter is about setting a goal focusing on five design principles remembered for the mnemonic device HATCH (Humanistic, Actionable, Testable, Clarity, Happiness) - that will make an impact.
ReplyDelete2. A) One of the design principles discussed in the chapter is how to make the goal testable. It is important be able to measure (in some way) how your goal is progressing and if it has been successful. By measuring along the way, you can make changes to your goal based on what you learn. Suggestions for a successful website include avoiding shininess and using analytics to see what features people like best. Also, small goals can add up to big ones so be sure your strategies all match up.
B) The second half of the chapter is about how Obama used social media to improve his campaign for presidency. Obama and his team created a simple and easy website called MyBarackObama.com that allowed him to create a network of supporters that could then rally each other by making groups, planning events and raise funds. One thing that I thought was particularly innovative was the idea to go on LinkedIn even though there were not as many clear Obama supporters on the site. LinkedIn is great for connecting the business world and helping people find jobs or experience. Like Twitter (for the most part), LinkedIn users are generally older and more educated. These are the type of people that could make a huge difference in political campaigns.
Question: When fielding social media sites, what is the best way to combat aggressive commenters or spam users?
Dragonfly - game on, posse.
ReplyDeleteLet's dive in during class,
Dr. Rob
1. The main point of this section emphasizes the importance of setting ONE goal for yourself. Smaller goals are good to have to achieve smaller tasks, but having one large goal for the project as a whole keeps the project organized.
ReplyDelete2. “the goal you chose needs to be personally meaningful. The mere thought of achieving it should, at some level, make you happy. If you aren’t motivated by something fundamental, other are not going to be either.” (31-32)
3. Pursuing actionable micro goals reduces a complex problem into something that is manageable. In other words: small micro goals not only mark progress but also keep you sane and reduce stress.” (26)
4. How do you decipher between what is a macro and a micro goals?
1. Wing 1 demonstrate the importance of setting a single focused goal to provide direction, motivation, and operational guidance.
ReplyDelete1A. A focused goal that uses several elements is the HATCH Model. You must have a humanistic approach, focusing on the needs of your audience to create broad change, be actionable, break the goals down into parts, make sure your goal is testable, have clarity, a clear goal with multiple dimensions instead of multiple goals, and you must have happiness throughout your process, meaning that your goals are meaningful to you and your audience.
1B. Barack Obama used this approach to make politics accessible through social media that people already used everyday. He exploited existing tools, using the free tools that were already available, and he made the moments count by keeping the people informed of the positive progress that was being made.
2. Wing 1 says to think in terms of one person and to stay focused on that one individual, but when dealing with a bigger problem how do you stay focused on one individual when you are trying to reach millions?
Wing 1:
ReplyDeleteThis chapter, Wing 1 demonstrates the importance of setting a single focused goal to provide direction, motivation, and operational guidance.
1.a. The three tips to Facebook presence are virality (the ability to have something spread wide quickly), video (visual aspect that lures viewers in) and insight (the result of information gathered from the target audience).
b. The five design principles to think focused are: humanistic, actionable, testable, clarity, and happiness. Also known as HATCH.
Question: What percent of companies really succeed using these five design principles (HATCH) ?
1. Wing 1 is about creating a focused goal by using the design priciples: humanistic, actionable, testable, clarity, and happiness.
ReplyDelete2. The Montana Meth Project used these design principles (HATCH). They had a humanistic approach by thinking about how they could get inside the head of their audience—see what makes them care. This approach added to the overall effectiveness of their campaign.
3. When crafting your facebook presence, you much include virality, video and insight. The three together will be powerful. You want your page to be visual (video), sent around and shared (virality), and provide insight for the audience about your topic.
4. If you had to for go one of the letters in HATCH, which would you sacrifice first? Which is the most difficult to obtain (does this change a lot based on what your message is?)