This weekly blogging reflection is due as a threaded blog post below by Thursday, March 20 @ noon. No exceptions for late work, except with Dr. W's consent.
Read THE DRAGONFLY EFFECT, assigned chapters.
In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:
1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.
2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)
3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.
Game on,
Dr. W
The Dragon Fly Body:
ReplyDelete1. This chapter showed the dragon fly effect in action by taking you through Team Sameer and Team Vinay experiences.
2. A) E-mails must be specific and action-oriented. Make the e-mail personal and give the reader a reason to care about the e-mail you are sending them. Be informative, and use that e-mail to educate the audience and the people you are reaching out too. Lastly, be direct, ask the recipient for help and give them all the things they need to make their lives easier.
B) The Dragon Fly effect can be broken down into four principles; focus, grab attention, engage, and take action. (Focus + GET). When you grab attention you want to make someone turn their head and look usually by something visual. Then engage by creating a personal connection. Lastly, take action by letting other people take action.
Question: In the Focus + GET model, if an organization does not grab attention right away, will the other two steps not work?
The Dragonfly Body: The System That Keeps it Airborne
ReplyDeleteThesis: The Dragonfly Model encompasses four parts (or wings) which are all equally important: focus, grab attention, engage, and take action.
1. Team Sameer grabbed attention and engaged by including pictures, videos, and blog posts from Sameer both in and out of the hospital. His friends and advocates also told his story authentically, highlighting his newlywed status, professional achievements, and unique personality.
2. It is vital in any campaign that calls for a behavior change that there's a clear call to action. Team Sameer sent out e-mails that detailed exactly how to help, and what steps were needed to get there.
Question: There's so much information online that it's hard to grab people's attention for much longer than a few seconds. Is there a way to break through the clutter?
BODY
ReplyDelete(1) Inspiring action and change via email should be personal, informative and direct. When using an email to spark change, you should be specific and inform people about your message and how to spread it even more.
1- The four principles used in the Dragonfly model can be further described as (1) focusing on one specific goal, (2) grabbing attention through traditional and social media, (3) engaging the audience with a personable and relatable message, and (4) getting the audience to take action in addition to what you have already done.
2- The continuous discovery of new technology, social media and such have made it easier to reach the larger target audience and can help us take positive action. Through the use of social media, for example blogging, we can create a connection between the people and a brand that is effective.
Question: Is it more effective to engage an audience via email or through an advertisement on a website?
The Dragonfly Body
ReplyDelete1. This week's reading showed us how the technologies we have at our fingertips can enable us to share stories, mobilize support, and take action to change lives through the stories of Team Sameer and Team Vinay.
1A. The central body of the dragonfly should embody the heart and soul of the concept or person you are aiming to help, while the four wings move harmoniously. Team Sameer was so effective because focused on their single goal, help their friend, grabbed attention through social media, engage others with making Sameer's story knowable, and allowed others to take action with their simple "call to action".
1B. Team Sameer's motto was "try, abandon, move on, try, abandon, move on..." and with this they were allowed to act first, then think. They didn't ask for help, they required it through their emails, blogs, videos, and touching stories that were at the hands of thousands. They big revolution started with a simple idea and ordinary people.
Question: While doing any of this, did Team Sameer ever think that they would get as huge of a response as they did?
The Dragonfly Body
ReplyDelete1. It is possible to change the course of a life, as we saw with Sameer and Vinay, through using web 2.0 and dragonfly principles: focus, grab attention, engage, and take action.
1.A. Team Sameer and Vinay were able to turn very slim odds of finding a bone marrow transplant, into simply searching an internet database. Through using web 2.0, and tons of social media platforms, the teams of friends and families were able to search around the nation for people that fit a donor profile. Instead of utilizing the traditional databases that would have most likely proved unsuccessful, they created networks of their own.
1.B. In order for a campaign to be incredibly effective, it is important for more than just the dragonfly principles be acted on. Rather, there must also be passion for the cause. Sameer and Vinay utilized close friends and family to grow an interconnected web of people who cared about their cause. While the principles are important, getting those who are compassionate involved is of the upmost importance.
Question—The story of Sameer and Vinay is pretty moving, and it’s great to see they had success, and upsetting to see their lives still cut short. However, they did do great work. To what magnitude has their use of web 2.0 influenced how others, outside their immediate circle of connections, struggling with the same disease go about finding donors? Have they drastically paved a way for other patients to find donors in similar ways? Or were they only so successful because it was a group of young, ambitious, entrepreneurs that were proficient at using the web resources around them?
The Dragonfly Body
ReplyDelete1. This chapter showed how the Dragonfly Effect works by using the Help Sameer Campaign as an example.
2.a. The campaign began with an email to a small network of people and quickly became viral. To write and email that 'inspires actions and spurs change,' you must make it personal, make it informative, and make it direct.
b. They did all of these things by telling Sameer's story, writing out a plan of action, and giving the tools needed to help. This campaign shows just how powerful communication can be. Especially when you take the proper course of action and supply people with explicit directions on what you are asking from them.
Question: They used email in this campaign example in 2008, but what would be the recommended platform in 2014?
This chapter uses Sameer and Vinay inspiring stories to show how using social media to help save their lives through the four principles.
ReplyDelete1. Team Sameer and Vinay used facebook, google, YouTube and other channels to campaign their bone marrow drive. After eleven weeks they were able to get 24,611 new people to register.
2. They focused by zeroing in on one clear goal and grabbed their audiences attention by empathizing with their audience and using photos, messages, social media, and traditional media. In order to engage their audience By using videos and blogs with targeted messages. Lastly they allowed their audience to take action easily by providing them with all the necessary information and steps and dates on how they can help and get involved.
^^ Question: This approach had to be made very personal. Are there instances where taking a personal approach would not be as appropriate or effective?
ReplyDeleteDragon Fly Body:
ReplyDelete1. We are told a story of the dragon fly model is used to save someones life.
2.
The dragon fly model is focus, grab attention, engage, and take attention.
The keys to running a blog with a goal are to: 1. get the person you are trying to help to write. 2. be authentic. 3. use blog as platform to take a stand and incite action.
Question: What if you are having trouble gaining attention?
This chapter explained how the dragon fly effect works with Sameer and Vinay with the four principles.
ReplyDelete1. The four principles used in the dragon fly effect are: focus, grab attention, engage and take action. You want to begin my grabbing attention, usually with something visual. After this is complete, it’s important to make the personal connection. In the end, it’s important to take action and make a change.
2. Sameer and Vinay use social media platforms including Facebook, YouTube and also Google to campaign the bone marrow drive and they saw huge success with 24,611 new people registered after only 11 weeks.
Question: Grabbing attention can be quite difficult, especially with so many distractions and most organizations knowing methods to do so… so how do you stick out and do this successfully?
The Dragonfly Body
ReplyDelete1. This section discussed how it used Sameer and Vinay as examples of how life’s can change and be saved through the use of social media.
2a. There was four principals used to help discuss the order in which you should do things. Focus, grab attention, engage and take action.
2b. The use of communication can be extremely powerful. One simple email can start a campaign off right and cause for it to grow and become extremely widespread.
Question: Is email still a popular way to reach out during a campaign? Would this still be as effective today?
The Dragonfly Body
ReplyDelete1. The Dragonfly Body section discusses the successes of both Vinay and Sameer's social media miracles and the steps that were taken to get there.
2a. Four main principles, "The Dragonfly Model," were used in the stories provided and can be replicated for future success. They are focus, grab attention, engage, and take action.
2b. Social media today presents a multitude of inspiring possibilities, and Sameer and Vinay's stories show it can even save lives. Both men may not have found matches if they hadn't used social media to get help.
Question: What are some key "don'ts" in emailing for a social media campaign like these ones?
The Dragonfly Body
ReplyDeleteThesis: Using the dragonfly model which consists of focus, grabbing attention, taking action and engaging, social, political and economical change can be achieved.
A: Team Sameer used this tactic when creating the initial email that generated so much buzz around the community. Carefully constructing the email led to a successful response, which ultimately found Sameer a donor.
B: The dragonfly technique looks at taking simple ideas/initiatives and turning them into monumental movements that can change lives. The ten steps to create a seismic movement outline necessary steps to draft these changes.
Question: How can you identify the appropriate resources to reach the necessary target audience?
The Dragon Fly Body
ReplyDelete1.The focus of this chapter is the story of Sameer and Vinay’s experience in trying to find bone marrow donors and how they implemented the use of the Focus + GET model to achieve their goal.
2.A) The Focus + GET model encompasses four components. They are focus, grab attention, engage and take action. Focus is identifying a single goal. Grabbing attention is making someone look while cutting out all of the distractions. Engage is creating connections and empowering the audience to care. Taking action is pushing the cause and doing the manual labor to make things happen.
B) Some key points to take away from the Sameer/Vinay story are to stay focused, tell your story, act, employ the empowerment marketing and demand help. With the tools provided in this chapter it breaks down how to best accomplish goals when challenges of big obstacles stand in the way.
Question: When targeting an audience you’re looking to empower, what are the most impactful tactics?
The Dragonfly Body
ReplyDeleteThesis: Through effective networking, email, blogging, and a tenacious attitude, Team Sameer was able to surpass their goal and get more south asians into the bone marrow registry.
A: Constructing an email that resonates within someone is the most effective way to get their attention. You can construct a powerful email by making it personal, informative, and direct.
B: People often underestimate the power of networking. By sending the emails to coworkers, family members, and friends, Team Sameer was able to reach the computers of 35,000 different people within 48 hours.
Question: What makes a blog successful and how do people find it?
1. The power of the dragon fly model, Focus + Grab Attention, Engage, and Take Action (GET), integrated with technology, passion, and persistence, can be used to change people’s behavior and allow them to take part in changing someone else’s life for the better.
ReplyDeleteA. Staying focused on a single goal, telling a story, and designing for collaboration are some of the major characteristics of creating a successful marketing strategy to change behavior
B. The power of blogging is sometimes untapped, Sameer and Vinay looked at blogging as a powerful way to tell their story, come across as authentic to their possible donors, and take a stand to incite action, as well as develop a prototype that other’s can then use to incite action for their own cause.
Question: Within 48 hours their email reached 35,000 people for the “Help Sameer” campaign, I wonder if without all their prior connections through the technology field could they still have done this feat that quickly?
1. The chapter titled "The Dragonfly Body" explains the concepts of Focus + GET by telling a touching story about men named Sameer and Vinay who battled a cancer called AML.
ReplyDelete2a. The chapter starts by explaining the situation that Sameer found himself in. He was diagnosed with an aggressive cancer, and in order to treat it, he had to find a bone marrow donor. He had a unique gene, and it was almost impossible to find a match, but his friends put together a way to get thousands of possible matches registered.
2b. The marketing teams in the chapter used the Focus + GET technique to spread the word about Sameer and Vinay. Some steps that are incorporated in the technique are: Stay focused, act then think, try fail try again succeed, and don't ask for help require it. These all came together to build a successful search for bone marrow donors.
3. All of these people are extremely tech savvy and have great professional connections. Are their other ways to start such a "seismic" impact without email or large networks?
Thesis: A successful social campaign relies on four steps known as “Focus + GET,” meaning focus, grab attention, engage, and Take Action.
ReplyDeleteSupport 1: Team Sameer used the Focus + Get steps to find a bone marrow match for their friend. In their initial email, they focused specifically on the issue, grabbed attention by empathizing with the audience, engaged with the personal story, and took action by giving a clear call to action at the end which was to get on the bone marrow registry.
Support 2: One way to keep the audience engaged is to use the power of the blog. The blog allows the author to show their personality in telling their story and keeps the audience engaged with the problem.
Question: How can you use these steps for a cause without a personal story, such as a campaign to fight global warming?
The Dragonfly Body
ReplyDeleteTeam Sameer's success can be explained through 4 principles: Focus, Grab Attention, Engage and Take Action.
1. To write an email that is both inspiring and calls to action, it should be personal, informative and direct. You have to try and make someone care about your cause by including accessible and relatable details. The email should also be used as a way to educate your audience on details they may not know or understand. Lastly, you need to clearly tell your recipients what you want them to do, and give them all the tools they need to do so.
2. When in the "focus" step, it is important to remember SMART goals. You need to identify a single, specific and measurable goal that you want to achieve.
QUESTION: Who are potential people to reach out to if you don't have the large professional network that Team Sameer had created?
ReplyDeleteThe Dragonfly Body
1. The Four steps including focus, grab attention, engage, and take action can make a social media campaign successful.
2. Social media today presents a number of inspiring possibilities. Sameer and Vinay’s stories show how social media can save lives, by using social media platforms such as Facebook, Youtube, and Google to campaign the bone marrow drive. It is important to run a blog with a goal when trying to inspire change.
What is the most effective channel in order to engage an audience online?
The Dragonfly Body
ReplyDeleteThe book begins by establishing that the “winged” elements require a body to be successful. That to “Focus, Grab Attention, Engage and Take Action” effectively, you must attach them to one another.
1.) Team Sameer chose to do something “seismic” and approached the unlikely odds with the methodical approach to make the odds better. They began their effort with an email that was persona, informative and direct.
2.) In order to achieve their goal of registering over 20,000 South Asians on the National Marrow Donor Program, Team Sameer focused on staying authentic to Sameer and to them selves by acting first and thinking second.
What if you don’t have an individual? How important is it to have a “face” or a spokesperson?
Thesis: An email can be an effective tool for causing a change in behavior particularly when it is personal, informative and direct. Much care must be taken in composing these emails to ensure their desired outcome.
ReplyDelete1) “The effectiveness of the effort can be traced to four steps or principles- Focus, Grab Attention, Engage, and Take Action.” (p. 8)
2) “The technologies we have at our fingertips can enable us to share stories, mobilize support, and take action to change lives.” (p. 16)
Question: Which, if any, of the four wings is the most important to focus on?
The Dragonfly Body: The System That Keeps it Airborne
ReplyDeleteThesis: The Dragonfly Model, much like the dragon fly, has four distinct parts, that are relied upon to achieve great results, while working in harmony; Focus, Grab Attention , Engage and Take Action
1A.) As the dragonfly will fly in harmony only when all four of its wings are working together, the central body of the dragonfly should embody the heart and soul of the concept or person you are aiming at effecting. You need to retain a tight focus on what it is you are trying to accomplish.
2A.). Team Sameer was successful as they were able to effectively use all four principles in their campaign. They focused on one single goal such as obtaining the bone marrow. They grabbed attention by spreading the word within the media. They engage many people by establishing a personal connection by bringing the need to the public and they took specific action.
Thesis: By applying the four principles of the dragonfly effect, Focus + GET, you can achieve a seismic goal.
ReplyDelete1a: The first step in the effort to save Sameer and Vinay involved identifying a clear and concise goal, and disseminating that goal by reaching out to their professional and personal networks. They were able to grab attention and create a strong online presence by making Sameer relatable and knowable to people across the world. This engagement with others was furthered by converging numerous areas of the web, including blogs, videos, Facebook, Twitter, YouTube, and many more.
1b: This campaign involved a clear call to action, in which ideas and steps were explicitly laid out to those interested in helping. They employed the “act first, then think” tactic, experimenting with many ideas, moving forward with the ideas that proved effective, and abandoning those that didn’t (13).
Question: How can one achieve such a large goal if they do not have access to the vast professional network and contacts available to Sameer and Vinay’s team that seemed to lift their project off the ground?
1. Thesis: when writing an email to your target audience you have to lay things out in a simple concrete way. You have to have a specific focus and your email must grab the audiences attention, allow them to engage and then give them a specific call to action for them to follow.
ReplyDelete2.a) Sameer's friends and family were able to find a donor by using the power of social media to create a large network of people that were willing to become donors. With out the use of social media there is no way that they would have been able to reach as many people as they did.
2.b) One important thing about the email that Sameers family and friends sent out was that it didn't directly ask for help. The email provided a specific call to action while being personal, informative and direct. This allowed for the people receiving the email to be engaged in what they were reading and increase the likely hood of participation.
Question: When looking at the Focus+Get model, Which of the four elements is more important?
The Dragonfly Body:
ReplyDelete1.) The four principles of the Dragonfly Effect are discussed in detail, while correlating the principles along with the story of Team Sameer and Team Vinay.
1a.) Focus, Grab Attention, Engage and Take Action are the four principles in the dragonfly effect. In laymen's terms develop a plan, turn heads, engage with a person connection, and get others to take a simple action to create a big change.
1b.) Team Sameer and Team Vinay, two teams trying to find donors for two men suffering from Leukemia, created a campaign that sent shockwaves through social media. They were successful in finding donors, and registering thousands of new people to the bone marrow registry through simple yet effective tips that follow the concept of the dragonfly's four wings-all working together.
Q: To engage an audience, it is said that you should create a personal connection, but are there circumstances where a personal connection can come off as phony? (ex: Trying to make a personal connection to leukemia patients, when individually you have no connection to leukemia whatsoever but are involved in the cause.)
This comment has been removed by the author.
ReplyDeleteHong TrangMarch 20, 2014 at 9:48 AM
ReplyDeleteThe Dragon Fly Body
This chapter introduce two study cases of Team Sameer and Team Vinay in which four wings of the Dragon Fly Body: Focus, Grab Attention, Engage, Take Action, are used effectively in harmony to fulfill a concentrating goal.
-In order to write an email that inspire others, the emails must be specific and action-oriented. Your email need to be personal (to give someone a reason to care), informative(to educate your audience) and direct(specifically tell people what they can do to help).
-In order to maximize the power of blog, you need to create human connection through your blog by being authentic. You also need to develop your blog to make it become a platform where people can easily involve in and take action . You can also use the techniques of mixed media in your blog by involving social media and webpages, videos, music.
Questions:
-How can we make assumption and deploy the real barriers that prevent the audiences from taking action in real life ?
Dragonfly Body
ReplyDelete1. The dragon fly effect can change lives, and we saw this with Sameer and Vinay.
2. A. The dragon fly effect involves- focus, grabbing attention, engaging and taking action. These were used by Sameer and Vinay, and can be used in the future.
2.B. Much of the networking done by Team Sameer was through email, showing the potential that is often under apreciated. It is essential that the email be personal, informative and direct.
Question-
What has been shown to elliptic the biggest response- fear or hope?
The Dragonfly Body
ReplyDelete1. To achieve a goal using social media, the effectiveness is due to 4 principles: Focus, Grab Attention, Engage, and Take Action.
2a. To launch and effective campaign, there needs to be a clear, concrete, and measurable goal. Using personal and visual techniques can help your message stand out in the social media world. It is critical to make your message stand out in order to get noticed.
2b. Using emotional appeals through techniques like blogging can really help engage the audience and allow your message to resonate. The idea is to empower the audience to the point where they feel motivated to do something themselves. In order to motivate your audience you also need a clear call to action, telling your audience exactly what your require of them in a clear, concise manner.
Question:
Why did the campaign have downloadable footers and other seemingly random downloads? I understand it engages the audience a bit or gets their attention because they can download these things for free but I don’t really understand its relevance to leukemia and the goal of the campaign.
Thesis: Introduced us to Team Sameer and Team Vinay, used them as examples and told their stories. Showed us how to use technology for positive changes.
ReplyDeleteA. The dragonfly has four wings which are all important. They are focus, grab attention, engage and take action.
B. Sameer and Viney had a bone marrow drive and used social media to get people to register. They used facebook, google, youtube and many other channels and found great success.
Are social media channels changing?
The Dragonfly Body tells us a story about how the dragonfly effect worked for Sameer and Vinay because they followed as the dragonfly model of FOCUS and GET.
ReplyDelete1. The power of blogging can be seen through Sameer and Vinay because their blogs were an authentic way to get their message out. To create a powerful blogger you must get the person that you are trying to help to write, be authentic and use the blog as a platform to take a stand and incite action.
2. The technologies we have available to us allow us to share stories, mobilize support and take action to change lives. In this chapter we see how big revolutions start with simple ideas because these were real people sharing their personal story to create an even bigger change/solve a bigger problem.
QUESTION: What has proven more effective... every day people reporting their story or famous people? which is more relatable and recognizable?
The Dragonfly Body
ReplyDelete1. The four wings on a dragonfly represent what team Sameer and team Vinay had to do: Focus, take action, grab attention, engage.
2. A) Sameer Bhatia was diagnosed with leukemia. Him, his friends, and his family used the power of the Internet to get a bone marrow donor in South Asia who would match up with Sameer’s. Team Sameer focused on a single goal
B) Vinay Chakravarthy was also diagnosed with the same form of leukemia. The two teams used Facebook, Google Apps, and YouTube for their campaign.
Question: is there one type of social media that could've perhaps got the word out there for Vinay and Sameer? Or is it best to use more than one?
ReplyDelete1. The focus of this chapter is Tam Sameer’s success principles, which consists of grabbing attention, focus, taking actions and engaging social, political and economical change.
ReplyDelete2. Emails can have a very strong impact if you do them the right way. To have an email that is inspiring and assertive, it should be informative, personal an direct. You want the email to resonate with someone and grab their attention.
3. “The technologies we have at our fingertips can enable us to share stories, mobilize support, and take action to change lives. “ (16)
How would you suggest someone reach the most amount of people in the most effective way? If you are aiming to inspire a population, what are the best methods have the strongest impact?
~~~the dragofly body~~~
ReplyDeleteTHESIS: At the centre of any social media campaign should be the soul of the objective one is setting out to help. Through developing focused goals, targeted storytelling strategies and networks of dissemination, it is possible to create seismic changes.
1. The way to reduce the odds of failure is through action, and the way to improve the odds of action is targeted action.
2. Though messages are spread through digital media, and very often responses are acted on entirely through digital media, the presence of a human soul is crucial to the success of a message; Vinay and Sameer's blogging made the abstract personal, and was central to the success of the campaign.
Q: For people who do not have the same access to circles of wealth and privilege as Sameer and Vinay, how can one reach those in society with the ability to spread messages far beyond their immediate circles?
Thesis: The internet and subsequent social media platforms can help to solve immediate crises.
ReplyDelete1a. With only a few weeks to find a marrow donor friends of Sameer needed to tap into the power of the internet to zero in on the South Asian community in order to get 20,000 South Asians on the bone marrow registry. They utilized email first and then moved on to harnessing the power of web 2.0—harnessing social media forms like Facebook and YouTube.
1b. The Dragonfly Model allows individuals to advocate for their issue easily, efficiently and effectively. By focusing, grabbing attention, engaging and taking actions the possibilities for social change have greatly expanded.
Question: Social media channels are changing rapidly. Is there a way to track which one is most effective for each demographic and target that for social change?
The Dragonfly body:
ReplyDelete1. This chapter introduces Sameer and his story, and uses it to give a prime example of the power social media and the impact it can have.
2. A. If you plan to use an email to kick off your campaign it is important to craft it carefully. Use the most powerful words, be clear, and ask that it be spread.
B. Focus + GET: use this model to outline your goals, plans, and ideas. This is the most simple way to assure you cover your bases in an effective and meaningful fashion. YOU WANT THIS TO WORK.
How do you ensure you don't come off in a bad light: too strong, pleading, desperate, needy, etc.
Chapter 1. This chapter discusses the capabilities of the technology accessible to us, and how they can change our lives.
ReplyDeleteThe four main principles of social media are represented in the four wings of the dragonfly. Each of these principles are important to a successful project; focus, grab attention, engage and take action.
Sameer’s campaign emailed small networks of people to become viral in a short amount of time. These emails made an impact because they were personal, informative, and direct.
Question. Is emailing still a productive way of engaging people? Are there better channels for campaigns to find their target market?
Excellent reflections thus far, P-Comm'ers.
ReplyDeleteGo!
Dr. W
The dragonfly model relies on four things: focus, taking action, grabbing attention and engaging. To remember, you can use a simple mnemonic Focus + GET.
ReplyDeleteA) An important part of social media marketing is taking advantage of the power of blogs. It’s important to have emotional and powerful ties between your target audience and those you are trying to help. This means it must be authentic and used as a way to incite action for the cause.
B) The chapter also explained this through the story of Sameer and his illness. Sameer and friends use the power of the Internet to get more than 20,000 people to register as bone marrow donors.
Question: Is blogging as powerful today as it was in 2007 or do you think there are/ will be even easier ways to reach people via social media?
The Dragonfly Body: The system that keeps it Airborne
ReplyDelete1. Through stories of Sameer and Vinay, the benefits of using social media are shown to us.
2. A) The four principles of the Dragonfly effect are said to be: focus, grab attention, engage, and take action. A single concrete goal needs to be identified, then someone’s attention needs to be grabbed by cutting through the noise of social media with something personal, unexpected, visceral and visual. Following, a personal connection needs to be created and lastly, others need to be enabled and empowered to take action.
B) The media platforms used by Sameer and Vinay are Facebook, Yahoo!, YouTube and Google to do the campaign the bone marrow drive and after only eleven weeks of focused efforts, up to 24,611 new people registered.
Question: What type of strategies help you differentiate yourself from other media users in order to stick out and grab a lot of attention?
The central body of the dragonfly contains the heart and soul. the core values which in the case of Sameer and Vinay, was the clear cut goal of registering 25k people to find a match.
ReplyDelete1. There are four principals which resemble that of dragonfly's wings. They are Focus, Grab Attention, Engage, and Take Action.
2. In the Take Action phase of the dragonfly model, it is important to continuously tweak tools, templates, and programs which are put in place to empower other to take action.
Q: Does the "act first, then think." approach provide setbacks?