Project #2: DESIGNING/ENHANCING A VERMONT-BASED SOCIAL MARKETING CAMPAIGN.

Working in your PCOMM/SOCIAL MARKETING RESEARCH teams, research and prepare at your TEAM BLOG a formal oral presentation in which your team designs a specific SOCIAL MEDIA/MARKETING CAMPAIGN on behalf of a Vermont-based organization that could benefit from your expertise. 

NOTE: A list of Vermont-based organizations will soon be provided for you.

Be sure to address the following campaign ingredients in your presentation:

1.    Communications Assets Mapping: Conduct an interview with a representative from your Vermont-based organization to get organization’s “story,” and then conduct a comprehensive assessment of ALL communications channels for this organization: traditional (phone/post), web site, social media, market/public visibility, other creative channels.

2.    Goal: What are the stated goals of your SOCIAL MARKETING CAMPAIGN? What behavior(s) is/are your SOCIAL MARKETING CAMPAIGN focused on changing?

3.    The 8 “Ps” of your SOCIAL MARKETING CAMPAIGN: Product, Price, Place, Promotion, Publics, Partnership, Policy, and Purse Strings.

4.    Evaluation: How will you evaluate the successfulness of your SOCIAL MARKETING CAMPAIGN in meeting its goals? Changing behavior?

Project #1: CASE STUDIES in P-COMM/SOCIAL MARKETING: Marketing Team Research and Formal Oral Presentation

     NOTE! Select and "claim" at our course blog below your team's first choice for your favorite social marketing campaign. First come, first served. No repeats.

Goal: Working in your PCOMM/SOCIAL MARKETING RESEARCH teams, research and prepare at your TEAM BLOG a formal oral presentation on a specific SOCIAL MARKETING CAMPAIGN that already exists and has been deployed in the real world.

 Be sure to address the following campaign ingredients in your presentation:

 1. Goal: What are the stated goals of your SOCIAL MARKETING CAMPAIGN? What behavior(s) is/are your SOCIAL MARKETING CAMPAIGN focused on changing?

 2. The 8 “Ps” of your SOCIAL MARKETING CAMPAIGN - Product, Price, Place, Promotion, Publics, Partnership, Policy, and Purse Strings. How does your SMC address/approach all 8 Ps?

 3. Evaluation: How successful was your SOCIAL MARKETING CAMPAIGN in meeting its goals? Changing behavior?

 4. News/PR: Summarize and link to THREE news articles about your SOCIAL MARKETING CAMPAIGN that report, raise questions, and/or encourage support.

 5. Media Analysis: Which media platforms seemed MOST and LEAST effective in helping your SOCIAL MARKETING CAMPAIGN achieve its stated goals? Be specific and analytical in your response.

6. Recommendations: What SPECIFIC recommendations does your team have for this SOCIAL MARKETING CAMPAIGN moving forward?

 SOCIAL MARKETING CAMPAIGNS: OUR LIST (If you have other options, email me for approval)

TRUTH

VERB

5th Guy

Eat Smart, Move More

KONY: Invisible Children

Text4Baby

Chesapeake Club

Meth Project

Help Sameer

Embrace Global

RED

MyBarackObama

Rock The Vote

OccupyWallStreet/Adbusters

Kiva

TOMS Shoes

Charity: Water

Week #15: Blogging THE DRAGONFLY EFFECT, Onward and Upward

This weekly blogging reflection is due as a threaded blog post below by Thursday, April 24 @ noon. No exceptions for late work, except with Dr. W's consent.

Read THE DRAGONFLY EFFECT, assigned chapters.

In a SINGLE blog post below for ALL chapters in the section (Foreword, Preface AND Introduction), provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)

3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.

Game on,

Dr. W

Week #14: Blogging THE DRAGONFLY EFFECT, Wing 4

This weekly blogging reflection is due as a threaded blog post below by Thursday, April 17 @ noon. No exceptions for late work, except with Dr. W's consent.

Read THE DRAGONFLY EFFECT, assigned chapters.

In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)

3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.

Game on,

Dr. W

Week #13: Blogging THE DRAGONFLY EFFECT, Wing 3

This weekly blogging reflection is due as a threaded blog post below by Thursday, April 10 @ noon. No exceptions for late work, except with Dr. W's consent.

Read THE DRAGONFLY EFFECT, assigned chapters.

In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)

3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.

Game on,

Dr. W

Week # 12: Blogging THE DRAGONFLY EFFECT, Wing 2

This weekly blogging reflection is due as a threaded blog post below by Thursday, April 3 @ noon. No exceptions for late work, except with Dr. W's consent.

Read THE DRAGONFLY EFFECT, assigned chapters.

In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)

3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.

Game on,

Dr. W

Week #11: Blogging THE DRAGONFLY EFFECT, Wing 1

This weekly blogging reflection is due as a threaded blog post below by Thursday, March 27 @ noon. No exceptions for late work, except with Dr. W's consent.

Read THE DRAGONFLY EFFECT, assigned chapters.

In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)

3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.

Game on,

Dr. W

Week #10: Blogging THE DRAGONFLY EFFECT, "The Dragonfly Body"

This weekly blogging reflection is due as a threaded blog post below by Thursday, March 20 @ noon. No exceptions for late work, except with Dr. W's consent.

Read THE DRAGONFLY EFFECT, assigned chapters.

In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)

3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.

Game on,

Dr. W

Week #9: Blogging THE DRAGONFLY EFFECT, Foreword, Preface, Introduction.

This weekly blogging reflection is due as a threaded blog post below by Thursday, March 13 @ noon. No exceptions for late work, except with Dr. W's consent.

Read THE DRAGONFLY EFFECT, assigned chapters.

In a SINGLE blog post below for ALL chapters in the section (Foreword, Preface AND Introduction), provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)

3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.

Game on,

Dr.
W

Week #8: Spring Break - Enjoy!

Week #7: Blogging HANDS-ON SOCIAL MARKETING, Section VII

This weekly blogging reflection is due as a threaded blog post below by Thursday, February 27 @ noon. No exceptions for late work, except with Dr. W's consent.

Read our HANDS ON SOCIAL MARKETING book, assignment above.

In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)

3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.

Game on,

Dr. W

Week #6: Blogging HANDS-ON SOCIAL MARKETING, Section VI

This weekly blogging reflection is due as a threaded blog post below by Thursday, February 20 @ noon. No exceptions for late work, except with Dr. W's consent.

Read our HANDS-ON SOCIAL MARKETING book, assignment above.

In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)

3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.

Game on,

Dr. W

Week #5: Blogging HANDS-ON SOCIAL MEDIA MARKETING, Section V

This weekly blogging reflection is due as a threaded blog post below by Thursday, February 13 @ noon. No exceptions for late work, except with Dr. W's consent.

Read our HANDS-ON SOCIAL MARKETING book, assignment above.

In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)

3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.

Game on,

Dr. W

Week #4: Blogging HANDS-ON SOCIAL MEDIA MARKETING, Section IV

This weekly blogging reflection is due as a threaded blog post below by Thursday, February 6 @ noon. No exceptions for late work, except with Dr. W's consent.

Read our HANDS-ON SOCIAL MARKETING book, assignment above.

In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)

3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.

Game on,

Dr. W

Week #3: Blogging HANDS-ON SOCIAL MARKETING, Sections II and III

This weekly blogging reflection is due as a threaded blog post below by Thursday, January 30 @ noon. No exceptions for late work, except with Dr. W's consent.

Read our HANDS-ON SOCIAL MARKETING book, assigned sections above.

In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)

3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.

Game on,

Dr. W

Week #2: Blogging HANDS-ON SOCIAL MARKETING, Section I

This weekly blogging reflection is due as a threaded blog post below by Thursday, January 23 @ noon. No exceptions for late work, except with Dr. W's consent.

Read our HANDS-ON SOCIAL MARKETING book, assigned section above.

In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.
2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis for each chapter. (Use 2 - 3 sentences for each.)
3. A SINGLE specific question you have after reading and blogging on ALL chapters of the section.

Game on,

Dr. W

Week #1: Welcome and Introductions - who are we!