Working in your PCOMM/SOCIAL MARKETING RESEARCH teams, research and prepare a formal oral presentation in which your team designs a specific SOCIAL MEDIA/MARKETING CAMPAIGN on behalf of a Vermont-based organization that could benefit from your expertise.
OUR PARTNERSHIPS ARE:
InquiRED: AgriLab Tech
Gaelan Brown - GaelanATagrilabtech.com
Step #1: INTERVIEW -->Contact your Vermont organization's representative listed here, and conduct a PCOMM TEAM interview - by phone, email, or in person - to learn as much about your organization's story and SWOT (Strengths, Weaknesses, Opportunities, Threats) as you can.
Step #2: ASSET MAPPING-->Conduct/research a comprehensive PCOMM TEAM assessment of ALL communications channels for this organization: traditional (phone/post office), web site, new digital/social media, market/public visibility, other creative channels.
Step #3: CAMPAIGN DEVELOPMENT-->Create a comprehensive PCOMM TEAM presentation for your Vermont-based organization in which you focus on a specific campaign designed to increase this organization's visibility AND change consumer/citizen behavior with regard to this organization. Be sure to consider:
1. Goal(s): What are the stated goals of your SOCIAL MARKETING CAMPAIGN for your Vermont-based organization? What behavior(s) is/are your SOCIAL MARKETING CAMPAIGN focused on changing?
2. The 8 “Ps” of your SOCIAL MARKETING CAMPAIGN: Product, Price, Place, Promotion, Publics, Partnership, Policy, and Purse Strings.
3. Evaluation: How will you evaluate the successfulness of your SOCIAL MARKETING CAMPAIGN in meeting its goals? Changing behavior?
